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              Storia Upcycled T-Shirt Sack Meets One Republic! 09/18/2011
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                                                           Alaska State Fair 2011.  Thanks, Jenn, for introducing them! 
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              A Last Roar For Our Tiger Conservation Good Cause 02/24/2011
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              I'd like to send out one last thank you to Katie Foley for her contribution to our Featured Good Cause on Tiger Conservation!  This page has been a big hit on our site over the past months and I've heard from several Storia folk who have been touched by this startling story about the diminishing world tiger population.  

              There were only 3200 left in 2010.

              In honor of this noble creature we've made some tiger-themed cuffs over the past months, both as custom orders and spontaneously, out of pure curiosity.  Check out the photos below of these feline fashion statements and don't forget to stop back soon to check out our new Good Cause... coming soon!
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              Custom Tiger Cuffs
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              'We never know the worth of water 'till the well is dry. 3200 in 2010.'
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              New White Tiger Leather Cuff in the Shop! (Click Me!)
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              Fantastic Holidays (Merry Christmas!) and a Ridiculously Awesome New Year! 12/27/2010
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              Just a quick note to say THANK YOU to everyone for a wonderful (and busy) holiday shopping season.  I hope everyone had a great holiday weekend, a marvelous Christmas and a killer Kwanzaa (it was the 26th, for those of you who don't know).  Happy New Year to all and to all a great 2011!  And with that I would like to leave you all with a hilarious picture of our dog, Trixie.  

              She sends doggie New Years Kisses to everyone.  

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              Trixie with Her Invincible Winter Turtle Frisbee
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              'Tis the Season! ...For Free Shipping Too 12/05/2010
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              I admit that this is my favorite time of the year.  Maybe the exhilarating first days of summer and the crisp first days of fall can compete, but the holiday season is by far the best period in my book.  'Tis the season to give, laugh, love, cherish and of course drink hot cocoa- no matter the holiday you celebrate come December.  I myself am a Christmas girl and don't need much more than a fireplace, hot cup of tea and fuzzy socks to make me happy these days.  
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              University Lake in Anchorage, Alaska. My winter spot.
              In this most joyful of seasons Storia is offering free shipping on all orders made through the official shop, no matter the size, to all addresses within the US and Canada.  Through the Etsy Shop all feather danglers and cuff bracelets have zero shipping within the US and Canada.  

              On top of all this fabulous holiday giving, we are rewarding multiple item orders with even better deals.  For all orders through the official shop AND the Etsy Shop of two items or more you will be reimbursed 20% the total within 24 hours of your purchase, directly to your credit card.  So go ahead and knock out two or three gifts at the same time... and earn more time to spend in front of the fire.
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              Happy Birthday to US! 10% Sales All Around. 11/02/2010
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              Celebrate how you want, but here's a hint...

              This November we are celebrating Storia’s first birthday.
                It was just last October when we got our Etsy shop up and running and last December when we finished putting up the first version of thestoriaproject.com.  Hard to imagine it’s already been a year… and funny to think that it’s only been a year.  I guess time flies when you’re having fun.
              All month long we’ve got some little “thank you” slash “birthday” sales going on, all revolving around 10%, because it’s our first brithday. If you’re getting ready for some holiday shopping our birthday party is right in time.

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              First off, all 
              Storia GIFT CERTIFICATES are 10% off for the entire month!  Give the gift of choice, or hipness, as we humbly advise.


              Next, we’ve got rotating weekly sales featuring a different product at 10% off every week.  You have to catch ‘em before they’re gone though:

              November 1-10: TRUCKERS 
              November 11-17: UPCYCLED SACKS 
              November 18-25: All LEATHER, this means BELTS & CUFFS
              November 26-30: FEATHER DANGLERS

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              Beachside Photoshooting. It's been a good year.



              Apart from these birthday sales open to everyone, if you’ve been a customer in our first year of business you will receive an email with a special, personalized code that entitles you to an EXTRA 10% off anything in the store from now until January 1st, 2011.
                It’s just a little thank you for helping us take off.


              More news on sales on the way as well as reflections on our first year in movement, online at least.  It’s a month-long celebration and everyone’s invited!


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              A Few Fall Updates, and Reminiscing Over an Alaskan Photoshoot 10/25/2010
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              What is it about Alaska that makes time there always so productive?  Could it be the midnight sun?  The fresh air?  The people?  The small biz culture?


              Regardless of what it is, every trip back to my home state brings about huge inspiration, full days and many times new ideas and usually a plethora of new products.  In fact, we successfully managed to get almost all of the Storia inventory on the official site, available to Alaskans at absolutely no shipping charges.  The good news continues...


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              I'm convinced that we would need an entire strip mall to accommodate all the different product typologies that have been created through the Storia name.  Home furnishings, jewelry, beachy wear, elegant accessories... Sometimes it's creativity overload and the days are just too short.  Thank goodness Alaska enjoys long summer days to work on realizing all these new ideas.  Look for signs of expansion, remodeling, redefining and redesigning in the near future.  It's on the way.

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              www.universalarticle.com
              At the end of August we were featured in Universal Article, a great, independent website dedicated to headwear.  The UA folks know their hats!  Check out the article & comments on The Storia Project to see what the buzzzzzz is all about.



              At the beginning of September I was lucky enough to photoshoot with two Alaskan beauties (and good friends), Sarah and Ivory, who modeled the newest Storia gear in true Alaskan fashion.  It was an afternoon filled with stories, laughter and... float planes?  Yes, we we shot around the downtown Anchorage area and made a twilight stop at Lake Hood, the world's busiest seaplane base.  What could be more Alaskan?  Not only did the girls love the new Storia goods, they also looked great wearing them!  If you haven't already seen photos from the Midnight Sun Photoshoot, take a looksy and feast your eyes... 
              Oh my!  Is that a Storia hoodie I see?  Like I said, new things are on the way.
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              Feathered Treats

              Amongst the various new truckers and cuffs we also photographed a brand new line of products: Feathered Treats!  These feather earrings are inspired by the 60's, a laid-back, happy fashion generation.  In my personal opinion the best thing about these earrings is the fact that they are weightless.  Us girls have all suffered from heavy, bulky earrings that tug at your ear lobes and leave you sore for days.  These feather earrings weigh nothing, but make a big statement at the same time.  Perfect with your hair up or down and ideal for informal outfits or fancy dresses.  if you can't tell, I'm stoked about them.

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              We've Got A New Cause! Gear Up For Tiger Conservation 09/22/2010
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              It's here...finally. 


              Thanks to the wonderful contribution of animal advocate and good friend, Katie Foley, The Storia Project now has a brand-new Good Cause.  This time around it's about awareness.  Katie and I started talking about collaborating on a good cause last December and at some point it came out that it would be a great idea, seeing as it is the Chinese Year of the Tiger, to feature a blog post Katie originally wrote for the New England Primate Sanctuary on tiger conservation.  I couldn't agree more.

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              When I read Katie's piece I was shocked to read that there are more tigers in American zoos than there are wild in the world-- a measly 3200.  3200!  I'm sure there are more than 3200 people living within a mile's radius of my apartment in Rome.  Feeling sad yet? Feeling mad yet?  I think the common impulsive reaction to learning these things is that of "we need to do something!"... and then you get distracted with life and you never really do anything.  Kind of like when a bad hurricane or earthquake hits and all of a sudden you want to join the Red Cross, but in the end you have leave the relief work to the trained professionals.  


              Unfortunately we can't all jump on a plane and go save the tigers-- that we will leave for Katie who is currently working in Malaysia.  Instead, the Tiger Conservation Good Cause is pushing awareness.  Knowing makes a big difference.  Read about it, learn about it, and talk about it.  Know about it, talk about it. Know about it talk about it.  THIS is how we can help.

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              Quick Alaska Trip 08/11/2010
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              For all who didn't get the head's up: I'll be in Alaska until September 9th doing the vacation family thing (fishing!) and doing research... along with lots of Storia biz!  I've got new products from Italy including some super soft Italian silk scarves with retro polka dots and stripes and lots of bags-- plus some other surprises.  Check out the Secret Stash if you want the exclusive access to the new line- discounted from Euro prices and with zero shipping.  You'll need the password, so just ask and you shall receive!  
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              Awesome fur hat! Also in this picture, Silvers from the Naknek in King Salmon, Alaska 2010
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              We Do Not Live For Hip Hop- Hip Hop, It Lives For Us 05/27/2010
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              It is here, it is real, it is now.  It is diverse, it is powerful, and yes my friends, it is truly Roman.  It is Buona Pace from the Italian hip hop icons, Cor Veleno. 

              Released this week on May 25 from RCA/Sony Music, Buona Pace is the newest addition to Cor Veleno's long line of discography and makes a grand entrance into today's capricious music industry in a terrific way.  It is true that rap can and almost must be direct to a confrontational level and stirring to an abrasive level, and in fact this is a rap album, but anyone with even a basal appreciation of any music genre would be silly (for lack of better words) to pass these twelve tracks by.  

              Cor Veleno: Buona Pace (Sony Music)

              • Dentro te
              • Buona Pace
              • L’odore Del Mare
              • Pensami Forte
              • Falso
              • La Pelle E’ La Mia
              • Anche Piu’ Facile
              • Spezzami L’Anima
              • Sto Cor Veleno
              • Quello Che Verrà Domani
              • Bam Bam (Bonus)
              • Nessuna Bandiera Bianca (Bonus)


              The trio that is Cor Veleno- Primo, Grandi Numeri & Squarta- has successfully, artfully created an album that embodies not just a hybrid music genre theory, but an evolved hip hop music theory. Buona Pace is comparable to a well-curated art exhibition in which each track would need its own room with blank walls to fully express its distinctive personality.  With reggae, rock and classical undertones just to name a few Buona Pace proposes a new sound without compromising the intelligent, charismatic attributes so characteristic of Cor Veleno's previous work.  If anything, the new sound is indicative of a talent only shared amongst the most passionate musicians at work these days.  

              Following the heavy rotation single "L'Odore del Mare", Buona Pace is now available on iTunes as well as in music stores across Italy.  If you are American (like me) and have to fight with iTunes to get this album save yourself from banging your head against the wall (like I did) and go straight to 7digital.com where you can even pay with PayPal. 


              We hope everyone in the Storia world will check out Buona Pace- not just because the Cor Veleno guys are good friends of ours and die-hard Storia supporters, but because they are legit.  And nobody knows legit like we know legit.  


              Give it a look, then give it a go, but more than anything... ENJOY.


              COR VELENO OFFICIAL WEBSITE
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              Interview on StartingStories.com 05/13/2010
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              The wonderful folks in NYC at StartingStories.com have just posted up a nice little interview of little old me and the entrepreneurial side of Storia.  Click on their logo below to check it out and get juicy behind the scenes information on the Storia Project.  While you're there take a look around and see what other young entrepreneurs are saying about starting a business these days...
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                What's in, what's new and what's up.

                This blog is a little more intimate look at the life behind Storia- my life and the lives of those who have helped Storia rock on into the future.


                With every idea and project that becomes realized we seem to think of five new ones to pursue.  Needless to say, we're looking forward to creating and sharing more storie as this adventure unfolds.

                Daily adventures, that's our thing.




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