What is it about Alaska that makes time there always so productive?  Could it be the midnight sun?  The fresh air?  The people?  The small biz culture?


Regardless of what it is, every trip back to my home state brings about huge inspiration, full days and many times new ideas and usually a plethora of new products.  In fact, we successfully managed to get almost all of the Storia inventory on the official site, available to Alaskans at absolutely no shipping charges.  The good news continues...

I'm convinced that we would need an entire strip mall to accommodate all the different product typologies that have been created through the Storia name.  Home furnishings, jewelry, beachy wear, elegant accessories... Sometimes it's creativity overload and the days are just too short.  Thank goodness Alaska enjoys long summer days to work on realizing all these new ideas.  Look for signs of expansion, remodeling, redefining and redesigning in the near future.  It's on the way.

At the end of August we were featured in Universal Article, a great, independent website dedicated to headwear.  The UA folks know their hats!  Check out the article & comments on The Storia Project to see what the buzzzzzz is all about.

At the beginning of September I was lucky enough to photoshoot with two Alaskan beauties (and good friends), Sarah and Ivory, who modeled the newest Storia gear in true Alaskan fashion.  It was an afternoon filled with stories, laughter and... float planes?  Yes, we we shot around the downtown Anchorage area and made a twilight stop at Lake Hood, the world's busiest seaplane base.  What could be more Alaskan?  Not only did the girls love the new Storia goods, they also looked great wearing them!  If you haven't already seen photos from the Midnight Sun Photoshoot, take a looksy and feast your eyes... 

Oh my!  Is that a Storia hoodie I see?  Like I said, new things are on the way.

Amongst the various new truckers and cuffs we also photographed a brand new line of products: Feathered Treats!  These feather earrings are inspired by the 60's, a laid-back, happy fashion generation.  In my personal opinion the best thing about these earrings is the fact that they are weightless.  Us girls have all suffered from heavy, bulky earrings that tug at your ear lobes and leave you sore for days.  These feather earrings weigh nothing, but make a big statement at the same time.  Perfect with your hair up or down and ideal for informal outfits or fancy dresses.  if you can't tell, I'm stoked about them.