I'd like to send out one last thank you to Katie Foley for her contribution to our Featured Good Cause on Tiger Conservation!  This page has been a big hit on our site over the past months and I've heard from several Storia folk who have been touched by this startling story about the diminishing world tiger population.  

There were only 3200 left in 2010.

In honor of this noble creature we've made some tiger-themed cuffs over the past months, both as custom orders and spontaneously, out of pure curiosity.  Check out the photos below of these feline fashion statements and don't forget to stop back soon to check out our new Good Cause... coming soon!
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Custom Tiger Cuffs
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'We never know the worth of water 'till the well is dry. 3200 in 2010.'
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New White Tiger Leather Cuff in the Shop! (Click Me!)
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What is it about Alaska that makes time there always so productive?  Could it be the midnight sun?  The fresh air?  The people?  The small biz culture?


Regardless of what it is, every trip back to my home state brings about huge inspiration, full days and many times new ideas and usually a plethora of new products.  In fact, we successfully managed to get almost all of the Storia inventory on the official site, available to Alaskans at absolutely no shipping charges.  The good news continues...

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I'm convinced that we would need an entire strip mall to accommodate all the different product typologies that have been created through the Storia name.  Home furnishings, jewelry, beachy wear, elegant accessories... Sometimes it's creativity overload and the days are just too short.  Thank goodness Alaska enjoys long summer days to work on realizing all these new ideas.  Look for signs of expansion, remodeling, redefining and redesigning in the near future.  It's on the way.
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www.universalarticle.com
At the end of August we were featured in Universal Article, a great, independent website dedicated to headwear.  The UA folks know their hats!  Check out the article & comments on The Storia Project to see what the buzzzzzz is all about.


At the beginning of September I was lucky enough to photoshoot with two Alaskan beauties (and good friends), Sarah and Ivory, who modeled the newest Storia gear in true Alaskan fashion.  It was an afternoon filled with stories, laughter and... float planes?  Yes, we we shot around the downtown Anchorage area and made a twilight stop at Lake Hood, the world's busiest seaplane base.  What could be more Alaskan?  Not only did the girls love the new Storia goods, they also looked great wearing them!  If you haven't already seen photos from the Midnight Sun Photoshoot, take a looksy and feast your eyes... 
Oh my!  Is that a Storia hoodie I see?  Like I said, new things are on the way.
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Feathered Treats

Amongst the various new truckers and cuffs we also photographed a brand new line of products: Feathered Treats!  These feather earrings are inspired by the 60's, a laid-back, happy fashion generation.  In my personal opinion the best thing about these earrings is the fact that they are weightless.  Us girls have all suffered from heavy, bulky earrings that tug at your ear lobes and leave you sore for days.  These feather earrings weigh nothing, but make a big statement at the same time.  Perfect with your hair up or down and ideal for informal outfits or fancy dresses.  if you can't tell, I'm stoked about them.
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For all who didn't get the head's up: I'll be in Alaska until September 9th doing the vacation family thing (fishing!) and doing research... along with lots of Storia biz!  I've got new products from Italy including some super soft Italian silk scarves with retro polka dots and stripes and lots of bags-- plus some other surprises.  Check out the Secret Stash if you want the exclusive access to the new line- discounted from Euro prices and with zero shipping.  You'll need the password, so just ask and you shall receive!  
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Awesome fur hat! Also in this picture, Silvers from the Naknek in King Salmon, Alaska 2010
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"The period of 'not knowing' at the outset of an unfamiliar task or challenge is a window of opportunity.  When you don't know what should be done, or how something is supposed to work, it's a brief pocket of possibility.  You are free to speculate on something unencumbered by the conventional structures." -Warren Berger
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...which means sewing and leatherwork have to make room for eating, passeggiate, and sunshine!  We are back in Rome and back in business- hopefully also with energy to blog more often too!  A month in Thailand will do many things to you including clear your mind of the daily grind and free up space to see new possibilities, new ideas, new designs, new solutions...

So, it is with all these new things that we are starting "anew" in the Eternal City which is bella Roma.  Some of these new designs simply helped me to get back on track and have some creative time for myself.  Some of these designs you may see on Storia gear later on this year.  They're exciting- that's all I will say for now.

We are also looking for fun boutique and street wear shops here in Rome to sell Storia gear.  Of course, we're always open to wholesaling internationally as well.  If anyone has any ideas I am all ears. :)
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