Just a quick note to say THANK YOU to everyone for a wonderful (and busy) holiday shopping season. I hope everyone had a great holiday weekend, a marvelous Christmas and a killer Kwanzaa (it was the 26th, for those of you who don't know). Happy New Year to all and to all a great 2011! And with that I would like to leave you all with a hilarious picture of our dog, Trixie. She sends doggie New Years Kisses to everyone. Add Comment ![]() What is it about Alaska that makes time there always so productive? Could it be the midnight sun? The fresh air? The people? The small biz culture? Regardless of what it is, every trip back to my home state brings about huge inspiration, full days and many times new ideas and usually a plethora of new products. In fact, we successfully managed to get almost all of the Storia inventory on the official site, available to Alaskans at absolutely no shipping charges. The good news continues... ![]() I'm convinced that we would need an entire strip mall to accommodate all the different product typologies that have been created through the Storia name. Home furnishings, jewelry, beachy wear, elegant accessories... Sometimes it's creativity overload and the days are just too short. Thank goodness Alaska enjoys long summer days to work on realizing all these new ideas. Look for signs of expansion, remodeling, redefining and redesigning in the near future. It's on the way. ![]() www.universalarticle.com At the end of August we were featured in Universal Article, a great, independent website dedicated to headwear. The UA folks know their hats! Check out the article & comments on The Storia Project to see what the buzzzzzz is all about. At the beginning of September I was lucky enough to photoshoot with two Alaskan beauties (and good friends), Sarah and Ivory, who modeled the newest Storia gear in true Alaskan fashion. It was an afternoon filled with stories, laughter and... float planes? Yes, we we shot around the downtown Anchorage area and made a twilight stop at Lake Hood, the world's busiest seaplane base. What could be more Alaskan? Not only did the girls love the new Storia goods, they also looked great wearing them! If you haven't already seen photos from the Midnight Sun Photoshoot, take a looksy and feast your eyes... Oh my! Is that a Storia hoodie I see? Like I said, new things are on the way. ![]() Feathered Treats Amongst the various new truckers and cuffs we also photographed a brand new line of products: Feathered Treats! These feather earrings are inspired by the 60's, a laid-back, happy fashion generation. In my personal opinion the best thing about these earrings is the fact that they are weightless. Us girls have all suffered from heavy, bulky earrings that tug at your ear lobes and leave you sore for days. These feather earrings weigh nothing, but make a big statement at the same time. Perfect with your hair up or down and ideal for informal outfits or fancy dresses. if you can't tell, I'm stoked about them. Quick Alaska Trip 08/11/2010
For all who didn't get the head's up: I'll be in Alaska until September 9th doing the vacation family thing (fishing!) and doing research... along with lots of Storia biz! I've got new products from Italy including some super soft Italian silk scarves with retro polka dots and stripes and lots of bags-- plus some other surprises. Check out the Secret Stash if you want the exclusive access to the new line- discounted from Euro prices and with zero shipping. You'll need the password, so just ask and you shall receive! Interview on StartingStories.com 05/13/2010
The wonderful folks in NYC at StartingStories.com have just posted up a nice little interview of little old me and the entrepreneurial side of Storia. Click on their logo below to check it out and get juicy behind the scenes information on the Storia Project. While you're there take a look around and see what other young entrepreneurs are saying about starting a business these days... Villa Pamphili: Old Papal Family Property, Largest Park in Rome... My Brainstorming Office? 05/11/2010
Let's face it. Working from home has all of it's pluses, but every once in a while you have to get out! Actually, more than every once in a while, more like daily, is ideal. Anyone who has ever worked from a home office knows what I mean; more than X amount of hours in front of the computer/sewing machine/etc and your productivity level goes down very quickly. This entry shares a little bit about my playground, my brainstorming zone, my nap time spot, my place of escape. And, when you really need some fresh air is there really any better place to go than an old villa once known to Romans as Bel Respiro? I think not. I have the great fortune of living next to the largest public park in Rome: Villa Doria Pamphili. Villa Pamphili is the old property of the Papal Pamphili family as well as the inherited property of the royal Doria family. If you look at an aerial view of Rome you will see two huge splotches of green interrupting the urban layout- one is the also famous Villa Borghese and the other one is my backyard... It is a well known fact that exercise does 'ya good. It's also a well known fact (here in Rome at least) that if you want to get away from the city and go jogging, Villa Pamphili is one of the best places to go. But, as I only really like running on poorly groomed trails in thick forests with the possibility of running into large, dangerous wildlife (you can take the girl out of Alaska, but you can't take...)- let's just say that I don't come to Villa Pamphili to jog. I'm more likely to be found plopped down under a tree, face to the sun, thinking up a storm, possibly with my iPod in hand. I consider myself one of the luckiest people in the world for several reasons and one definitely has to do with this place. I can't think of a better way to "get out of the house", revive creativity, pass the siesta hour, get a tan and dream up new "impossible" plans than basking in the front lawn of one of the most powerful families that made Rome. Plus, the statues are big Storia fans. Go there, read it, love it. The sweet Cara from "The Life Of A Coast Guard Wife" has posted up a great review and fun interview of The Storia Project and yours truly (me). If you ever wanted to know the inside scoop or "behind the scenes" of The Storia Project, or little ole' Naomi it is worth a looksy... plus Cara's blog has other great stuff such as giveaways. (We all love giveaways, don't try to hide it.) Here it is: The Storia Project Review on The Life Of A Coast Guard Wife After several grueling days of "scattando" (shooting) the new Storia gear with dear friend and model Zena Leanord in Santa Marinella I'm pleased to announce that the new photos are ready! Check it out! Santa Marinella Photoshoot & Behind the Scenes I have to admit that it is a hard job hanging out in the sun, at the beach and on the terrace all day- definitely the most miserable photoshoot I've ever been involved in. Oddly enough whenever Zena comes over we end up eating wonderful feasts and drinking lots of good wine. She, by the way, is in the works of developing what is sure to be a great blog and website about restaurants, food, recipes, gastronomic policy, and basically all things yummy. You can bet your buttons that Storia WILL be involved. (dun dun dun...) | What's in, what's new and what's up.
This blog is a little more intimate look at the life behind Storia- my life and the lives of those who have helped Storia rock on into the future. With every idea and project that becomes realized we seem to think of five new ones to pursue. Needless to say, we're looking forward to creating and sharing more storie as this adventure unfolds. Daily adventures, that's our thing. ArchivesSettembre 2011 CategoriesAll |



















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